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Want more business from your website? Here are 6 things your customers need to see

By Tim Peter

The Internet offers customers lots of options before they make a purchase decision. In fact, it’s cliché to say that on the Internet your competition is just a click away. But it’s true. Research from Google and others suggests that customers view an average of seven to 10 sites before making a purchase decision. In some industries, those numbers are even higher.

Why so many?

Simple. Regardless of whether they are looking for a new car, consultant, contractor, or chiropractor, customers really look to answer only two questions when researching products and services online:

Will this product/service meet my needs?

Why should I buy from you?

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