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Great articles roundup: The mission question, content marketing, motivation, innovation, Starbucks’ epic fail

By Daylin Mantyka

As a regular feature, we provide our readers with a roundup of some of the best articles we have read in the past week. On the podium this week are copyblogger and Read Write Web and three great articles from Fast Company.

Forget the mission statement. What’s your mission question?

Questions (as opposed to statements) can provide a reality check to a business and are designed to keep a company focused on what matters most, writes Warren Berger.

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