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Oracles, shamans and storytellers

By Bob Bailly

Artists, poets, writers, revolutionaries, magicians, explorers, musicians and creative innovators of all kinds are among us today. Their muses, oracles and inspiration are available to us all if we want to understand their secrets.

And one of those secrets is that they are all great storytellers.

Why are stories so powerful for humans? Why are the best orators also great storytellers? What can we learn from our desire to tell, listen and interpret stories that can be applied to what we do in our business lives?

To the best of our knowledge, humans are the only animals that have the ability to remember the past beyond their own lifetimes. This feature likely arose and continued as an essential aspect of human evolution for two reasons: the advent of language, and the need and requirement to seek a narrative for the events and interactions that shape our lives.

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