We Bring Technology to Market.

Work with us

Why I heart tech marketing

By Francis Moran

Ah, tech marketing. How do I love thee? Let me count the ways.

1. The learning curve can be wonderfully steep

It’s not true of all the tech companies and products I have worked with during my 25-year career, but my favourite clients have invariably been the ones that require me to go deep in order to understand them. I don’t have an iron ring on my pinkie finger and although I was once a Canadian math Olympiad, I abandoned the maths and sciences in favour of writing, journalism and business strategy when I hit university. (However, I couldn’t resist taking Calculus – as an elective! – in first year. And it was my best mark.) So it’s a real blast for this engineering wannabe when the subject matter is technically dense and I have to learn all kinds of new stuff. I’m an old dog but learning new tricks is one of my favourite things.

My enthusiasm for complex scientific and engineering subject matter does translate into a swift understanding of all aspects of a technology client’s business, something that has been a key differentiator for me over the years.

Read More

Join us

Events We're Attending:

  • image description
  • image description
  • image description
  • image description
  • image description
  • image description
  • image description