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The trouble with mentors is…

By Francis Moran

I just this minute got off the phone with a CEO who has twice been a client. Along with a technical founder, he’s been working on a new startup for about a year now, and he wanted to pick my brain a bit on messaging and positioning. He said he was struggling with the consistency of his messaging, especially when it came to pitching investors. The company is looking for $500,000 in an angel round.

“Investors are telling us we sound like a completely different company the second time they hear our pitch,” my friend said.

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