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Five new year’s resolutions all marketers must adopt

By Francis Moran

Well, we dodged the Mayan doomsday, the solar flares that were going to scramble all electromagnetic systems on the planet and the first Times Square ball-dropping without Dick Clark in what seems like a century or two. (Although there was that terribly unfortunate incident where Anderson Cooper, who used to be a serious newsman, had to fend off bizarre sexual advances from his NYE cohost Kathy Griffin, all on live television with millions of American families watching. I don’t know about you but I would have welcomed the end of the world if it meant we could have avoided that catastrophe.)

So, now what? With my tongue only slightly in my cheek, here are the top five things I surely wish marketers would adopt as the industry’s set of resolutions for 2013.

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