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First-time entrepreneurs: There are big ideas, and then there are doable ideas

This is the second article in a continuing series chronicling the growth path of ..duo, a startup based out of Kelowna B.C. that creates simple keywords that use your name, brand, slogan or any other word combination as a shortcut to content on the web.

By Alexandra Reid

Daylin Mantyka, cofounder of ..duo, is reconsidering her entrepreneurial path and the future of her startup following counsel from a mentor who said her idea might be too “big.”

To advise a first-time startup founder to avoid shooting for the stars is like telling a child Santa Clause doesn’t exist. It’s the kind of stuff that crushes dreams. But there might be some merit in talking first-time startup founders down from the clouds and encouraging them to focus on smaller ideas that can be more easily realized.

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Case Study: Singletouch

What we did

Having previously tried and failed to enter the U.S. market, Singletouch retained Francis Moran and Associates as its virtual chief marketing officer to develop a more reliable understanding of its customers, their pain, the value of the company’s solution, and the sales and marketing strategy required to succeed. It was clear to us that Singletouch’s previous messaging wrongly positioned the company as a point solution and undermined its real value proposition. A whole new approach was indicated.

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