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Lessons from Project Glass: Why embracing technology is not optional

By Megan Totka

Devices like smartphones and tablets have become such a part of everyday life that they’re almost an extension of our bodies. As technology progresses, so does the ease of use. The capabilities of personal electronics today would have been the stuff of science fiction only a decade ago. It stands to reason that the emerging technology of contemporary times will be fodder for pop culture jokes a decade from now.

While all of this rapidly-evolving technology serves entertainment and convenience purposes, it has also revolutionized the way that businesses reach customers. If you have a website, social media accounts or a mobile app attached to your company, you are already very aware of the power that instant technology has in the marketplace. Just when you think you know all there is to know about cutting-edge customer experiences through technology, something new emerges.

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