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The allure of building enterprise products

By Jesse Rodgers

There is no doubt that enterprise software is currently in fashion.

That’s because in enterprise software there are big problems, bigger data, and bigger budgets where you don’t need to find millions or even thousands of customers to build a business.

Take Workday, for example, that is estimated to have $500 million in ‘bookings this year’ on just 310 customers.

I see three key things that are currently driving opportunity in this space:

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