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The plight of product managing myself

By Peter Hanschke

For many years now I’ve been writing blogs about all things product management. I’m not sure that there is a subject I haven’t talked about. I found that the majority of topics came from my interactions with software companies — large, small, new — as well as conversations with people who have ideas, but are not sure where to begin.

As a product manager, I routinely asked myself what gives me the right to advise companies and individuals on what they should do. It boils down to having been through so many product management experiences in the past 20+ years of being a product manager that there really isn’t anything I haven’t seen.

There is, however, one scenario that I have not experienced. That is, me advising me on building an app – a mobile app, to be exact. I’ve always advised others as they plan and build out their software applications. I’ve talked to some people who have an idea of what they want to do; some who have a full-fledged idea and are well on their way; and some who have been at it a while and need some help on their next product move.

But I have never advised myself as I go through the planning, building and commercialization of an idea for a mobile app. It kind of feels like I’ll be eating my own dog food!

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