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Mitch Joel on why marketing is everything

By Alexandra Reid

In this podcast, originally created for IABC Ottawa’s The Voice, I explore the vast world of marketing with digital media and advertising rock star Mitch Joel. Mitch tells us that marketing is not dead but at a crossroads, and explains why businesses (both B2B and B2C) must shift to a “digital first posture” to create more powerful marketing engagements. From content marketing to advertising to more traditional marketing strategy, Mitch explains why marketing must move beyond the first “p” – promotion.

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