We Bring Technology to Market.

Work with us

Inbound marketing: An alternative to traditional PR?

This is the eighth article in a continuing monthly series chronicling the growth path of Screach, a startup based in Newcastle upon Tyne in England’s North East. Screach is an interactive digital media platform that allows users to create real-time, two-way interactive experiences between a smart device (through the Screach app) and any content, on any screen or just within the mobile device itself. We invite your feedback.

By Alexandra Reid

When we last caught up with Screach, then called Screenreach Interactive, the startup was in the process of hiring a PR firm to promote its existing platform and to give the world an idea of the diverse projects that it was helping to create.

But just two months after beginning its relationship with a London-based firm, Screach decided to try a different approach to garner the attention of media, the general public and prospective customers.

“We couldn’t have been happier with the overall support we got from (the PR firm), and we’re definitely open to working with them in the future,” said chief strategy officer David Weinfeld. “However, the decision came down to the whole idea of how we were going to promote ourselves as a startup in a crowded market.”

Read More

Join us

Events We're Attending:

  • image description
  • image description
  • image description
  • image description
  • image description
  • image description
  • image description