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Great articles roundup: Strategy, big data, content marketing, buyer personas and customer experience

By Alexandra Reid

As a regular feature, we provide our readers with a roundup of the best articles we have read in the past week. On the podium this week are the Financial Post, Harvard Business Review, MarketingProfs, Business2Community, and Fast Company.

To effectively measure ROI, think strategically

SMBs face some unique challenges on the marketing front. Most lack the resources or budget to effectively promote their product or service. Even when they do set money aside to market, their initiatives tend to be short-lived. To ensure marketing dollars are spent wisely, decide on your objective, draft a concise plan outlining how it can be executed, who’s responsible for each step and what success will look like at each stage.

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