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Secrets of bulletproof marketing implementation

By Rob Woyzbun

You’ve spent hours to design what you thought was a perfect, logical, competitive, customer-focused, go-to-market marketing plan. Despite all that effort, the results are underwhelming, revenue nowhere near target, and members of your team are buffing their LinkedIn profiles. What’s happening?

Well, it could be a strategy issue or a problem with implementation, or both. Poor execution has been a weakness for many, especially in the tech and B2B sectors. The sad reality is that great implementation of an average strategy can often trump a poorly executed gold-medal plan. And while this all sounds like basic “project management” stuff, marketing implementation is arguably more complex and risky than for most business functions. Why? Because marketers often have responsibility for success without the ability to directly control all the downstream groups involved in the process!

In this post we’ll look at three ideas that can help bulletproof your marketing implementation.

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