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7 reasons why people hate your B2B business blog

By Alexandra Reid

As a content marketer, I read a lot of blogs. I subscribe to 201 blogs and have another two dozen or so outlets saved as links, which I monitor daily. I monitor streams on Twitter, LinkedIn, and Facebook and plough through Google news for hours every morning. I’m also a recent Prismatic user. This is how I uncover news for my clients and our agency and stay on top of the latest developments in each industry.

Out of the hundreds of news items I skim every day, I read perhaps only a fifth of their leads. Of those leads, only a small fraction grabs my attention and tempts me to read on. Of those I read through to the end, only a few are shared on our agency’s and client’s accounts. Needless to say, the vast majority of content I read on the Internet today is rubbish.

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