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June roundup: What does it take to bring technology to market?

By Alexandra Reid

We are bringing you our roundup a little earlier than usual this month because we will be celebrating Canada Day early next week when this post would otherwise be published.

We covered a lot of ground this month on our blog, from RIM to training your boss, tribal marketing to productivity tips. We even launched content marketing as a new service offering.

In case you missed any of our posts, here’s a handy roundup:

June 6: Getting the marketing right at an event product launch by Francis Moran and Alexandra Reid

June 14: Putting Ottawa’s puzzle together by Leo Valiquette

June 18: Balancing investment, Minimum Viable Product, and time to market by Peter Hanschke

June 20: Training your new boss by Francis Moran and Leo Valiquette

And on a related note…

In addition to our series, our associates and guest bloggers were also busy writing on a great range of topics. Here are our other posts from June, as ranked by the enthusiasm of our readers:

June 4: Why RIM could and should bounce back: Mobile needs to innovate by Jesse Rodgers

June 5: Levering the power of teamwork to drive a successful content marketing program by Alexandra Reid

June 11: The evolution of branding and advertising by Rob Woyzbun

June 26: Ottawa entrepreneur Scott Annan comments on the relaunch of Mercury Grove by Alexandra Reid

June 12: Content marketing tips: SEO implications for rebroadcast articles by Alexandra Reid

June 7: We launch new content marketing service offering by Alexandra Reid

June 19: 10 questions B2B companies should ask before selecting a content marketing service provider by Alexandra Reid

June 27: 7 ways to stay sane and productive by Leo Valiquette

June 21: PR people really are dead and mindless sheep by Francis Moran

June 8: Is it spring time for venture capital in Canada? by Francis Moran

June 13: Product marketing vs. brand marketing: Separate your product or separate your users? by Ken Rosen

June 25: Tribal marketing for ‘Generation Me’ by Bob Bailly

June 28: Why is there a lighthouse on your brochure? by Francis Moran

June 22: Social Media Breakfast Ottawa: Digital measurement and consumer understanding by Alexandra Reid

Image: Michel Z Binden

Great articles roundup: Webinars, storytelling, cognitive overload, business mistakes, government funding, and Khan Academy

By Alexandra Reid

As a regular feature, we provide our readers with a roundup of the best articles we have read in the past week. On the podium this week are MarketingSherpa, MarketingProfs, Business2Community, Entrepreneur Stories, PC Advisor, and Wired.

Content marketing: 21 ideas for planning, creating, and leveraging content from your webinars

Webinars can help your content marketing and audience-building efforts. They are great tools to use in the complex sales cycle, including nurturing and generating leads. In a recent webinar with ReadyTalk, MECLABS’ presenters Todd Lebo and Daniel Burstein shared 21 ideas with the audience to plan, create and leverage webinars, including segmentation, repurposing content and multichannel marketing.

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