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10 questions B2B companies should ask before selecting a content marketing service provider

By Alexandra Reid

It’s all over the headlines: B2B businesses are investigating and investing in content marketing en masse.

In fact, B2B marketers are employing an average of eight different content marketing tactics to achieve their goals and are spending more than a quarter of their budgets on content marketing. As a content marketer myself, I understand the appeal and regard it as a superb marketing option for authority-based businesses and for any company for which establishing thought leadership is a critical marketing objective.

But, as I have argued before with regards to social media marketing, marketers have a way of putting the pressure on businesses to adopt (supposedly) new practices. Content marketing done right can be expensive and it isn’t for everyone. Businesses must take a step back, do their research and ask the right questions before diving in headfirst. This is especially important for content marketing because its success rests entirely on the quality of the content produced and how it is shared with the target audience.

If you’re a B2B business seeking content marketing services, here are some questions you should ask, after doing your own research, to ensure you select the right people for the job:

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