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Great articles roundup: content marketing, bad pitches, startup teams, campaigns and social media

By Alexandra Reid

As a regular feature, we provide our readers with a roundup of the best articles we have read in the past week. On the podium this week are Joe Pulizzi, Fast Company, ReadWriteWeb, SpinSucks and The Accelerator Gazette.

Five reasons why content marketing is no buzzword

Most people who aren’t involved in the industry on a daily basis may think that the term “content marketing” and the industry came out of nowhere. Joe Pulizzi puts together an interesting list of happenings that may (or may not) change your feeling on the matter.

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