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Preparing for a major offensive

This is the next article in a continuing monthly series chronicling the growth path of NanoScale Corporation, a growing nanotechnology company based in Manhattan, KS that is commercializing various advanced materials and compounds for improving indoor air quality, removing pollutants, and containing and neutralizing hazardous chemicals.

By Francis Moran and Leo Valiquette

When we introduced NanoScale Corporation a month ago, we talked about how the company is faced with the challenge of expanding into a conservative market wary of new products or technologies which represent a significant departure from the tried and true.

That market is the civilian disaster restoration market, where contractors work to repair, remediate and decontaminate commercial and residential properties damaged by fire, storms, water, sewer backups and mould. In North America alone, this market is worth hundreds of billions of dollars. It is a steady market sheltered from general economic volatility given that disasters and accidents happen all the time and the cost of restoration is typically covered by an insurer.

Over the past year, NanoScale has focused on laying the groundwork for a strong market push in 2012. In this post, we will explore, with marketing director Kyle Knappenberger, how the company plans to move forward over the next 12 months and overcome what can often be a new market entrant’s greatest competitive threat – the status quo.

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