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Tribes in a techno world

This is the latest contribution to this blog by Associate Bob Bailly, a Calgary-based neuro-marketing practitioner.

By Bob Bailly

My recent posts have looked at what we can learn about our business behaviour from a neuroscientific point of view. We’ve looked at how our brains have evolved and how this affects the way we behave and act. Neuroscience teaches us that the cerebral brain – the part of our brain that thinks and that differentiates humans from all other species – is a relatively recent evolutionary development, and that we are largely influenced by the living vestiges of more primitive brains within us. The decision-making part of our brain is reptilian, which allows for some useful predictive modeling.

My work, however, is not just about brain science. I believe that modern business has much to learn from all of the evolutionary sciences. Despite the drive to incorporate more and more new technology into our daily lives, we are creatures of our evolutionary past in in other ways.

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