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This is your brain … this is your brain on technology: Part II

This is the next contribution to this blog by Associate Bob Bailly, a Calgary-based neuro-marketing practitioner.

By Bob Bailly

In my last post we looked at research that suggests there may be a darker side to our growing reliance on technology. The brain development of our “digital natives” may even be negatively affected by continued exposure and use of video and computer applications. But is this truly the case?

Barbara Arrowsmith Young struggled with dyslexia while growing up and had difficulties with problem solving and visual and auditory memory. Finding connections between things, such as the relationship between the big hand and the little hand on a clock, was impossible. However, she also had areas of brilliance. Tests done later in life proved that her auditory and visual memory was in the 99th percentile and her frontal lobes were exceptionally developed, giving her a driven, dogged quality. She learned enough tricks to compensate for her difficulties and went on to study psychology in university.

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