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This is your brain … this is your brain on technology: Part I

This is the next contribution to this blog by Associate Bob Bailly, a Calgary-based neuro-marketing practitioner.

By Bob Bailly

Do you ever wonder, as I often do, if there is a dark side to modern video and digital technology? If we are indeed creatures of our animal evolution, then is our technology becoming harmful to our bodies, or, more particularly, our brains? If you work for a technology-driven company, are there unintended psychological consequences arising from what you do?

UCLA-based neuroscientist Gary Small and his author wife Gigi Vorgan think so. They say exposure to technology is actually changing the human brain, and these changes are especially pronounced in young people who have grown up with computers – what they refer to as “Digital Natives.” And their research has some far reaching implications for parents, educators and young people themselves as new media technologies become more and more pervasive.

Using functional MRI scanning to monitor brain activity of subjects, two groups of subjects – those with lots of experience using the Internet, and those who had little to no experience with computers – were asked to perform a simple Google search.

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