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Email and little white lies

This is the next contribution to this blog by Associate Bob Bailly, a Calgary-based neuro-marketing practitioner.

By Bob Bailly

There are a terrible lot of lies going around the world, and the worst of it is half of them are true.

– Winston Churchill

Lying increases the creative faculties, expands the ego, and lessens the frictions of social contacts

Clare Luce Booth

While not an exclusively human characteristic, the ability to lie is certainly a characteristic of humans. Philosophers such as Augustine, Aquinas and Kant condemned the use of misinformation and deception inherent in human communication, referring to false statements made with the intent to install false beliefs a perversion that undermines trust in society.

Yet the capacity to lie is undoubtedly a universal human development, and our language is full of nuanced descriptors of this behaviour – from barefaced lies to bluffing, from exaggeration to fabrication, or from perjury to puffery. So it is not surprising that in this age of neuroscientific breakthroughs, a most intriguing area of investigation concerns the impact that modern technology is having on the human tendency to “stretch the truth.”

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