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First we’ll eat – then we’ll talk

This is the next contribution to this blog by Associate Bob Bailly, a Calgary-based neuro-marketing practitioner

By Bob Bailly

I remember several road trips as a teenager travelling with my parents and my younger brothers and sisters to California from Calgary. Back then it was a three-day journey for us, stopping in Idaho Falls, Las Vegas and a final day across the desert to Los Angeles. My mother was normally a trouper, but the heat, the kids and perhaps my dad made these journeys for her a challenge. I remember she would pop her head out of an open car window, reminding me of a dog with his tongue flapping in a hot breeze.

This is when I first discovered a very interesting trick my father would use when discussions about anything became a little testy during the drive. He’d stop talking and would start looking for a restaurant. “First we’ll eat – then we’ll talk,” he said on more than one occasion. Once said snack was secured, mom’s testiness disappeared and her world certainly seemed more sublime.

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