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Election emotion and the politics of fear

This is the next contribution to this blog by Associate Bob Bailly, a Calgary-based neuro-marketing practitioner.

By Bob Bailly

In my first posting, I promised that this blog would investigate how human evolution has impacted the way we do business, why we are the way we are, and why we act and feel the way we do in our personal and business lives. When it comes to evolution, two areas of investigation are of interest: first, the evolution of the human brain as it relates to how we make decisions, and second, how and why we like to live and operate in tribes.

A few weeks ago a Globe and Mail column by Margaret Wente, The Amygdala Election, provided an eloquent discussion of both phenomena visibly on display in the current Canadian federal election.

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