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The media tablet ecosystem race

This is the first contribution to this blog by Associate Phil Newman, a London-based marketing and commercialization strategist for technology companies.

By Phil Newman

When the iPad was finally revealed in 2010, it took time for the market to know how to categorize the device; everyone settled on simply creating a new category. One year on, the lead that Apple has is a replay of its iPod-iPhone momentum, but Google’s Android caught up quickly. This year will be a truly fascinating one of winners and losers. Not interested? You should be. Media tablets have re-written the rules.

iPad. You can do everything you want on one really. If you’re a high-end originator of Photoshop masterpieces or an individual with particularly fat fingers, you might not be so convinced, but if you try one for a reasonable period of time you’ll start to get frustrated with the boot-up time of your old laptop, the lack of software apps to enhance your entertainment or productivity and the whole battery-cable-charger-airport-connectivity thing.

Give the human race 20 years and the laptops we all lug around will seem as ancient as the clay tablets the Assyrians used to record cuneiform lists of goats, gold and slaves. We’re witnessing the next evolution of computing and something on par with the mouse and graphical user interface computing milestones of the 1970s.

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