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Ignore your evolutionary history at your peril

This is the first contribution to this blog by Associate Bob Bailly, a Calgary-based neuro-marketing practitioner.

By Bob Bailly

If you are interested in why people do what they do, why they buy what they buy, or why they behave like they do, then my contributions to this blog may be for you.

If you are interested in learning what science has to teach about the best ways to convince, communicate and motivate people, then you should also see benefit in future posts.

Or, if you’re intrigued with why the so-called smartest species on earth, whose rational thought is capable of glorious invention and sophisticated insight, is also prone to individual and group behaviour that is at times mind boggling, my posts will definitely interest you.

This is really all about you and how evolution has contrived you to be who you are, acting and feeling the way you do. It’s also about how to improve your business performance.

Ten years ago I thought knew a fair bit about marketing, I had studied brand management and, because I had spent 23 years in the advertising agency business, I believed I knew a lot about communication theory as I practiced my craft.

Ten years later, I’m not so sure.

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