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What does it take to bring technology to market?

This is the first in a continuing series of articles that examine the state of the ecosystem necessary to successfully bring technology to market. Based on dozens of interviews with entrepreneurs, venture capitalists, angel investors, business leaders, academics, tech-transfer experts and policy makers, this series looks at what is working and what can be improved in the go-to-market ecosystem in the United States, Canada and Britain. We invite your feedback.

By Francis Moran and Leo Valiquette

“Companies that can’t clearly articulate their customer and market are not real serious companies, they are research projects … Engineering and marketing need to work together from the get go.”

So said Ronald Weissman in a recent interview. And Weissman should know. He is chair of the Software Special Industry Group at Band of Angels, Silicon Valley’s oldest angel investment organization. The Band has seeded over 200 companies in the past 16 years, yielding more than 40 profitable exits via acquisition and nine via initial public offerings on Nasdaq.

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