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Laying claim to social media

By Leo Valiquette

In business circles, defining what is social media is immediately followed by the question of how can it can be turned into an effective¬†marketing and communications tool. But who owns this function in an organization? Is that even a valid question? Over at A Shel of My Former Life, Shel Holtz gives a comprehensive rundown of who can, and can’t “own” social media and why.

Chris Brogan, meanwhile, provides a handy list of 50 online applications and sites to consider when developing a social media presence.

Lastly, Robert Geller at Flack’s Revenge discusses user-generated content options for organizations trying to build presence at a time when the number of traditional media channels is on the decline. Youtube anyone?

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July Roundup: Good tips, bad slips and farewell to Linda

By inmedia

In case you missed these posts the first time around, here’s a recap of everything we published in July.

July 3: Blogging about blogging
July 9: A post for the word nerds
July 11: iPhone frenzy!
July 18: How times have changed
July 21: Marketing to different age groups
July 25: Home is where the workplace is
July 25: Everyone needs an editor (reprise)
July 29: How not to make a big PR splash
July 31: Over and out

July 2: Keep on keeping on
July 9: Be proactive, but be visible
July 16: Media monitoring – can you really get it all?
July 23: Keeping your cool in the summer

July 8: I wanna be on Page 1 tomorrow
July 11: Welcome to Post Number 250!
July 15: What internet advertising needs to do

July 10: PR insights from the wise and otherwise
July 16: Community manager: A job title or a state of mind?
July 22: If the telegram is still around, then …
July 23: Test drilling and mining the network
July 24: Mediums for the message
July 28: Just the facts … no, these facts
July 31: Oh, the sweet serenity of white space

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