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ITAC IT Hero Awards seeks nominations

By Linda Forrest

We’re doing a bit of work for the Information Technology Association of Canada, helping to promote the organization’s IT Hero Awards program. The ITAC IT Hero Awards celebrate and recognize creative applications of information technology that significantly improve the lives of Canadians and readily demonstrate social and economic benefit.

Nominations are being accepted in both community and corporate categories until May 9 and the winners will be announced at the ITAC Chairs’ Dinner in Toronto on June 26. The nominees’ work highlighted in the submissions so far is impressive and truly making a difference in communities across the country.

Are you aware of a company or individual that might be worthy of a nomination? If so, please submit an online nomination form. A full set of guidelines and nomination criteria is available on the IT Hero Awards web site. We’re working to get media coverage for stand out nominees like Paul Gillespie and Dan Babineau, and could potentially promote outstanding work that is being done in your community to the media as well. Good luck to all of the deserving nominees and keep up the good work!

Media getting even more social

By Danny Sullivan

I’ve written a couple of posts recently about social networking and its link to PR, but its growth in this area was firmly driven home to than by a recent conversation with a reporter at a leading US trade magazine.

We were discussing a client and the relative merits of the company’s position as an expert source for future articles, and she indicated that we should join her LinkedIn group. She went on to explain that her first stop when looking for information for a story these days is now to poll her LinkedIn buddies. And what’s more, it really seems to work for her – usually getting a range of responses, allowing her to pick and choose the best ones to follow up on.

If ever we wanted proof that social networking is here to stay, then surely this is it. Only by providing true value to professionals in their day-to-day work can the phenomenon be expected to succeed, and this is a perfect example of such value being achieved.

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