Business technology managers face the digital content ecosystem
By Jill Pyle
Aditya Kishore’s article “Resistance is futile fatal,” published online at Internet Evolution and in the October 15 edition of Information Week, describes the dilemma many business technology managers are facing: restrict access to the “digital content ecosystem” or embrace it and use it to meet business objectives.
Kishore writes, “Today’s social networking and digital content sites are shaping IT users’ expectations and experiences for years to come. Rich media applications are becoming an essential part of the Internet experience, not just for entertainment but also for legitimate business reasons. Similarly, online communities and networking sites are becoming increasingly important for communication and interaction.”
For companies ready to acknowledge that times have changed and resistance isn’t the answer, Kishore shares a few recommendations. First, work with employees at all levels to define a clear policy on acceptable Internet use at work. Second, install network intelligence software that tracks the volume and type of network traffic. When monitoring networks, make sure employees are aware of the situation and proactively address privacy concerns. Finally, consider implementing filtering software but limit the number of sites blocked and communicate the rational for restrictions.
