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eWeek: The green issue

eWeek Green Issue

By inmedia

For one reason or another, we just received the October 15 issue of eWeek. Regardless of its tardiness, the green issue is full of interesting news about what technology companies are doing to improve energy efficiency.

“An inconvenient IT truth” by Michael Vizard is shocking. Here are some quick facts I pulled from the piece:

-Surveys show that 48 percent of IT budgets are spent on energy
-By 2008, 5o percent of today’s data centers will have insufficient power and cooling
-By 2009, energy costs will become the second-highest operating cost of a data center, behind labor
-By 2010, half of all data centers will have to relocate or outsource applications to another facility

Vizard’s conclusion is simple: “Unless IT organizations take a proactive approach to green computing, they will not have the necessary dollars needed to invest in the system.”

Even the statues are BoSox fans

General George Washington cheers the BoSox

By Francis Moran

I couldn’t resist snapping this picture earlier this week of the eponymous statue outside my hotel, the Sheraton Commander, in Cambridge, Massachusetts. When a statue of the commander of the Continental Army, old George Washington himself, is rooting for the Boston Red Sox, you know they’re going to go all the way. As of Tuesday, when I took this picture, the BoSox had won only the American League pennant; as of writing this post, they’re two games up on the Colorado Rockies and clearly the favourites to win the Fall Classic as it moves to mile-high country.

George would be proud.

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The Selling Game

Selling Game

By Linda Forrest

I watched a fascinating documentary last night on the CBC called The Selling Game, which talked about the changes in the marketing and advertising landscape, consumer-created content in advertising and myriad other issues that both marketers and consumers are facing in the digital age. Custom made television advertisements that factor in your preferred hotel chain, credit card, airline, and hobbies are already airing, created by an ad agency called Visible World. This sort of narrowcasting is doubtlessly going to be even more pervasive in the years ahead.

It was interesting that experts in the documentary said that studies have shown that the “big brother” aspects of marketers and advertisers having access to personal information and the inherent privacy ramifications are really only perceived as a problem by those in their 40s and older, whereas the younger generation is used to living their lives online, providing immense detail about their lives to whomever wants to see it, via social networks like Facebook, myspace, twitter, Flickr and so on. The convergence of mobile technologies and social networking certainly change how marketers reach their intended audience. Consumers can expect to be the targets of much more sharply-focused personal campaigns that will reach them where they are with marketing messages tailored to their specific buying habits and personal preferences.

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