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Technobabble solved (well, almost)

By Danny Sullivan

Following on from Linda’s piece on acronyms last month, I recently stumbled upon Ade McCormack’s Digital Business Glossary on FT.com. One of the more frequent challenges faced when working with a new IT client is to come up to speed with the range of terms (more than just acronyms) used in their particular segment of the industry.

While still far from comprehensive, Ade’s glossary is a pretty decent link to have when you are reading through all that collateral during those early days.

Pre-Internet PR

By Linda Forrest

Unlike a few of my colleagues here at inmedia, I fell backward into public relations. The first professional internship position that I held just happened to be in publicity and I quite unintentionally ended up staying on this career path. For the duration of my career, I have been working in media relations. And I have thanked my lucky stars day after day that I’m doing this job in the Internet age.

There is plenty of talk about the future of the PR business given the advent of social media. Some would even have you believe that PR people like myself are nearing extinction. This post isn’t meant to inspire people to take sides in a “where do we go from here?” conversation. Instead, for a moment, I would like to contemplate how PR was done in the past. Francis, our managing partner, tells us stories of his reporter days, typing with carbon in between sheets of paper to make copies. The hubris of my ever-receding youth screams aloud in my head, “you had to do WHAT?!?” Meanwhile, it boggles my aging mind that the younger generation can’t grasp the ethical connotations of the financial relationship between copyrighted material and the consumer. Kids today… but I digress.

I spend my work day in front of a computer – developing material, typing and editing, changing words on a whim, spelling things incorrectly (only very occasionally, of course…), absorbing the day’s news, researching material, learning about various subjects, blogging, reading RSS feeds and more. Now, remove the computer and the Internet from these activities. Truthfully, I have trouble even comprehending the mechanics of my job outside of the context of the Internet and computers. How would one do adequate and up-to-date research? Or develop an accurate and appropriate media list? Or not plough through large swaths of the rainforest because of the reams and reams of paper used every day? Or not constantly struggle with spelling and typographical errors?

Let’s say that one did, miraculously, develop and manage to type an error-free news release that took into consideration the information already published in the media marketplace, then how was it distributed? Sometimes our media lists have hundreds of contacts on them. Did my predecessors spend two days by the fax machine? What about in the time before fax? It is too much for me to comprehend.

I’m so glad that Al Gore invented the Internet. I would be lost without it.

CIO Insider: The immense cost of product recalls

By inmedia

Today’s CIO Insider newsletter features an eye-opening article about the lessons companies can learn from the many costly product recalls that have taken place in recent years. The cases highlighted in this article certainly prove the business case for manufacturing intelligence systems like those Sciemetric Instruments provides.

Click to read “Beyond Peter Pan: Lessons from ConAgra’s Recalls.”

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